Today Florence is not simply a small medieval museum town, and many people go there not only to enjoy the splendor of Tuscan landscapes or explore the city sights. Florence is also a great place for shopping, chosen by people who appreciate style, quality and originality.

However, even if you don’t plan to go shopping in Florence, you’d certainly enjoy taking a walk to some legendary places in Florence related to the fashion industry. Undoubtedly, these places will impress you! So, put on your best clothes, comfortable shoes and let’s start our fashion tour!

Gucci Museum

Gucci is a renowned brand among the fans of fashion and luxury clothing. So, not surprisingly that now there’s a Gucci Museum on Piazza della Signoria in Florence, which represents the elegance and exclusiveness of this most famous Florentine fashion brand.


The founder of the fashion house is a Florentine Guccio Gucci, who was inspired to create his own brand while working as a common porter in a luxurious London City Savoy Hotel.

Gucci Museum occupies 3 floors and accommodates the exhibits created by the house within 90 years of work. In total, the museum has 8 exhibitions dedicated to the house’s first years of work, the first bags and sports accessories, Flora print, the time of designing GG logo, jewelry, crockery and the time of collaboration with Tom Ford.

Also the museum’s collection includes a riding suit of the Princess of Monaco, footwear, clothing and accessories from the archive of the fashion house and the items acquired through auction sales.

One of the biggest prides of the museum is the legendary Gucci suitcases. All the Gucci bags are made only of the natural materials like pig, horse, crocodile, ostrich and even lizard leather.


Another prominent exhibit of the museum is the famous Bamboo Bag. This bag with bamboo handles has been created in the difficult post-war years, when there were shortages of leather supply. Therefore, the designers started to use unusual materials for a luxury brand like flax, jute and hemp.

Take into consideration that all the exhibits of the museum are presented in the original form without any restorations.

When going up to the second floor, look at the pictures on the walls. Those pictures can tell you a lot of interesting facts from the history of the house.

In the café located on the ground floor of the museum you can drink a cup of nice coffee while looking through the books and albums on design, fashion and architecture. Afterwards you can purchase the books that you like.


Address: Piazza della Signoria 10, Firenze
Opening hours: daily from 10:00 till 20:00
Closed: December 25th, January 1st and August 15th
Entrance fee: €6

Salvatore Ferragamo Museum

This museum is totally dedicated to the founder of Salvatore Ferragamo fashion house. Salvatore Ferragamo can be regarded as the person who gave birth to the Italian shoe fashion. He grew up in a common family and made his first pair of shoes as a present to his sister at 9 years of age.


It is almost never crowded in the museum, which creates perfect conditions to explore the works of the legendary shoemaker in a relaxed way. In addition to the grand shoe collection, created by the master within the period from 1920 to 1960, the museum’s exhibits include photographs, sketches, scarves, hats, and the casts of celebrities’ feet, who glorified the name of the shoe legend.

What has always distinguished Ferragamo’s shoes from the others is that he never deviated from the belief that shoes can combine both glamor and comfort. He was so obsessed with the idea that even took anatomy lessons to know everything about women’s legs.


In Florence Salvatore Ferragamo was experimenting with various materials like felt, silk, straw, diamonds, plastic, lace and metal wire. The creations of Salvatore were so innovative, that the old models of footwear are in demand until now. The museum’s collection includes around 10 thousand models of shoes! And every shoe has its own history.

Salvatore Ferragamo was a true genius, and the masterpieces of the museum prove this clearly.

Location: Piazza di Santa Trinita, Firenze
Opening Hours: daily from 10:00 till 19:30
Closed: January 1st, May 1st, August 15th, December 25th
Entrance fee: € 6

Giacosa Boutique-Cafe

The last point of our route is a fashion boutique cafe Giacosa, founded by Roberto Cavalli in 2002.

Roberto Cavalli brand encompasses not only the fashion industry, but also the restaurant business. Except for Florence, the designer’s fashion cafes are open in Milan, Saint-Tropez, Miami, Dubai, Beirut, New Delhi and Kuwait.

Giacosa boutique-cafe is a fusion of fashion and food, which are combined by animalistic prints. All the items of the café including the chairs’ upholstery, boxes of chocolates, wrapping paper and alcohol have tiger-leopard coloring. This clearly identifies the corporate style. On the walls there are marvelous portraits of women in outfits by Cavalli.

The prices in this establishment may seem quite high, but the world of glamor has never been cheap. But this is a must-visit spot for those who are obsessed with fashion.


Address: Via della Spada 10, Firenze
Opening Hours: Monday – Friday from 07:45 till 20:30, Saturday from 08:30 till 20: 30, Sunday from 12:30 till 20:00

During a visit to the cafe, you can leisurely drink your coffee, admiring divas on the photographs and discussing the creations of the fashion legends. Afterwards you can go shopping to Barberino Designer Outlet, which is the biggest outlet in Florence, and is popular both among tourists and the Italians. This outlet is located in the town of Barberino, 30 kilometers away from Florence, where you can easily get by a rental car.

If you decide to postpone shopping until the next time of your visit to Florence, then at least a visit to the legendary fashion spots of the city will allow you to learn lots of interesting facts about high fashion industry!

Author Bio: Lily Berns likes to write and takes photos of interesting places. During her free time, she travels in different cities with her friends.